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Writing for a good cause : the complete guide to crafting proposals and other persuasive pieces for nonprofits
2000
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Provides a comprehensive how-to book for the people who write for America's 1.4 million nonprofit groups, furnishing helpful advice on how to write the best proposal--from initial research to final product--as well as how to create case statements, design and print newsletters, utilize the Web effectively, and more. Original. - (Baker & Taylor)

Provides tips for the novice on writing effective, persuasive grant proposals for non-profit organizations, and discusses researching donors, communicating the organization's needs, and editing drafts. - (Baker & Taylor)

Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you:

Write the perfect proposal—from the initial research and interviews to the final product

Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds

Create case statements and other big money materials—also write, design, and print newsletters, and use the World Wide Web effectively

Survive last-minute proposals and other crises—with the Down-and-Dirty Proposal Kit!

Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors. - (Simon and Schuster)

Author Biography

Joseph Barbato is president of Barbato Associates, which provides writing and design services to the fund-raising programs of nonprofits. He has worked with dozens of nonprofits, including New York University, The Hole in the Wall Gang Camp, and The United Nations Foundation. - (Simon and Schuster)

Joseph Barbato is president of Barbato Associates, which provides writing and design services to the fund-raising programs of nonprofits. He has worked with dozens of nonprofits, including New York University, The Hole in the Wall Gang Camp, and The United Nations Foundation. - (Simon and Schuster)

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Booklist Reviews

Surprise! It may be a manual, and it may be aimed at those who write to elicit money, but it is also wise, funny, and useful for anyone who writes anything. In an informal but never sloppy style, the authors define fundraising ("Once, it was called begging") and offer a quick view of the nonprofit universe. They carry the reader through proposal writing, case statements, newsletters, and all of their myriad parts, from executive summaries and cover letters to budgets and appendixes, enlivening an already lively text with model sidebars. Pages are liberally peppered with boxes called "Hot Tip" and "Writer Beware!" The advice on organizing material, interviewing people, and sitting down to write would serve any writer. They even provide a special section, "the down-and-dirty proposal kit," for those times when you have two days in which to cram two weeks of work. Underlying it all is the energy that comes from working for a good cause and using your words to make the world better. ((Reviewed July 2000)) Copyright 2000 Booklist Reviews

Table of Contents

Introduction 13(6)
PART 1: THE WACKY WORLD OF FUND RAISING 19(36)
What Is Fund Raising, Anyway? The ABCs of the Nonprofit World
21(10)
Today's Development Office: Who Does What and Why
31(14)
The Role of the Writer: Using Words for a Cause
45(10)
PART 2: WRITING THE PERFECT PROPOSAL 55(90)
The Marriage Proposal: Asking from Strength
57(14)
Getting Your Material Together: How to Research and Interview
71(13)
Parts of a Proposal: Making Each Section Sing
84(52)
After the Proposal: Thank-You Letters and Reports
136(9)
PART 3: THE WRITER'S CRAFT 145(42)
Seat of Pants to Seat of Chair: How to Get Started
147(10)
Second Drafts and Other Saving Graces: Revising, Editing, and Editing Again
157(12)
Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished
169(6)
The Persuasive Argument: From Angry Letters to Ads and Editorials
175(12)
PART 4: CASE STATEMENTS AND OTHER BIG-MONEY MATERIALS 187(70)
Case Statements: Striking a Noble Note
189(19)
Newsletters: How to Write, Edit, Design, and Print
208(29)
Writing for the Electronic Age: E-mail and the World Wide Web
237(20)
PART 5: SO NOW YOU'RE ALL SET, RIGHT? 257(18)
The Fund-Raising Writer's Survival Kit: What to Do When Stuff Happens
259(16)
THE GOTTA-GET-IT-OUT-RIGHT-NOW, HOW-LATE-IS-FEDEX-OPEN? DOWN-AND-DIRTY PROPOSAL KIT 275(52)
A Philanthropist Is on Line 1: This Situation Calls for a Proposal
277(5)
Figuring Out What to Include: From Notes to Outline
282(17)
Writing It Right: From Introduction to Reprise
299(8)
How Late Did You Say They're Open? Proof, Package, and Out the Door
307(7)
APPENDIX
Resources
314(7)
A Glossary of Design and Printing Terms
321(6)
Index 327(8)
About the Authors 335

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