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Effective fundraising for nonprofits : real-world strategies that work
2016
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Presents strategies for nonprofits about raising money, with information on how to work with individual donors, plan special events, solicit grants, get media coverage, and use the Web to further fundraising goals. - (Baker & Taylor)

Bray, who has worked with nonprofits as a development director, staff attorney, department manager, and advisory council member, outlines strategies for nonprofit fundraising. She describes tools like staffing, personal skills, and technology; creating a fundraising plan; attracting individual supporters and keeping them giving; identifying midscale and major donors; attracting bequests and legacy gifts; holding special events; raising money through business or sales activities; seeking grants from foundations, corporations, and government; creating printed communications materials; designing a website; and utilizing outreach through traditional and social media. This edition has been updated with new stories and samples, recent IRS rules and regulations, and discussion of social networking and crowdfunding. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com) - (Book News)

Whether your nonprofit has just gotten tax-exempt status or has been operating for years, its success or failure depends on its ability to raise donations from individuals, companies, and institutions. The question you’re facing is, “How do we bring in the cash?”

Here, you’ll find plain-English answers. Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to:

  • make a fundraising plan
  • work with individual donors
  • keep givers giving
  • plan special events
  • solicit grants from foundations and corporations
  • get media coverage
  • use the Web and social media for fundraising
  • start a side business to raise funds
  • and much more
Effective Fundraising for Nonprofits also provides creative grassroots strategies and dozens of real-life success stories. Best of all, it cuts out the jargon and “consultant speak” that’s all too common in nonprofit books.

The 5th edition is completely updated with new stories and samples, the latest IRS rules and regulations, and social networking and crowdfunding guidance. - (Ingram Publishing Services)

A comprehensive book that fundraising professionals like to keep handy, packed with practical and legal information covering every aspect of getting financial support for a charitable organization. - (Ingram Publishing Services)

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Table of Contents

1 Your Fundraising Companion
1(4)
2 Fundraising Tools
5(38)
Fundraising People
7(23)
Fundraising Skills
30(3)
Fundraising Equipment and Technology
33(10)
3 Developing Your Fundraising Plan
43(28)
Getting Started: Set Your Fundraising Goal
45(11)
Evaluate Your Nonprofit's Fundraising Assets
56(5)
Develop Your Fundraising Strategy
61(8)
Create the Final Plan
69(2)
4 Attracting Individual Supporters
71(54)
Make Your Organization Look Support-Worthy
73(7)
Understand What Motivates Your Supporters
80(9)
Bring in New Supporters
89(36)
5 How to Keep the Givers Giving
125(30)
Thank Your Supporters (and Help Them Satisfy the IRS)
127(4)
Follow-up Communications
131(18)
Invite Supporters to Get More Involved
149(1)
Analyze and Segment Your Donor Base
149(3)
When to Call Your Supporters
152(3)
6 Midscale and Major Donors
155(40)
Background Research
157(7)
Get to Know Your Existing Supporters
164(5)
Annual Renewals of Support
169(2)
Lectures, Small Events, and Parties for Major Supporters
171(4)
One-on-One Meetings
175(16)
Setting Up a Focused Major Gifts Campaign
191(4)
7 Funds From the Great Beyond: Bequests and Legacy Gifts
195(26)
How to Attract Legacy Gifts
198(2)
Handling Simple Inheritance Gifts
200(8)
First Steps Toward Attracting Inheritance Gifts
208(10)
Preview of Other Legacy Giving Arrangements
218(3)
8 Special Events
221(50)
Survey of Special Events
225(17)
Choose the Right Event for Your Organization
242(4)
Keep It Green
246(3)
Develop a Realistic Budget
249(5)
Plan and Pace Event Activities
254(7)
Deal With Risks and Liability Issues
261(4)
Last-Minute Tasks and Tips
265(2)
After the Event: Assessment and Follow-Up
267(4)
9 Raising Money Through Business or Sales Activities
271(38)
Tax Rules for Business Activities
274(7)
Learn From Other Nonprofits' Experiences
281(9)
Develop Your Own Great---And Low-Risk---Business Idea
290(5)
Measure Your Ideas Against Reality
295(5)
Create a Meaningful Business Plan
300(2)
Minimize Risk by Starting Small
302(3)
Finding Start-Up Money
305(1)
Licensing, Sponsorships, and Other Relationships With Existing Businesses
306(2)
The Next Steps
308(1)
10 Seeking Grants From Foundations, Corporations, and Government
309(48)
Understand the Funders
310(6)
Research Grant Prospects
316(15)
The Proposal Process, From Query Letter Onward
331(21)
Follow Up With the Funder
352(2)
Grant Renewals
354(3)
11 Creating Printed Communications Materials
357(14)
Brochures
359(1)
Newsletters
360(4)
Annual Reports
364(7)
12 Designing Your Website to Draw in Donors
371(24)
Include Basic Identifying Information
374(1)
Convey Your Organization's Personality
375(4)
Keep It Fresh
379(1)
Provide Interesting Content
380(2)
Encourage Donations
382(4)
Provide Information on Where the Money Goes
386(1)
Mention Funders and Donors
387(1)
Track Users
387(1)
Help Online Searchers Find Your Site (Basic SEO)
388(7)
13 Outreach Via Traditional and Social Media
395(30)
Placing Stories With Traditional Media
396(1)
What Makes a Good Story
397(3)
Who to Approach With Your Story
400(5)
Pitch and Place Stories
405(11)
Protecting Your Nonprofit in Media Interactions
416(1)
Making Your Own News: Social Media
417(8)
Appendixes
A Worksheets
425(24)
Fundraising Worksheet 1 Sample Cost Analysis
Fundraising Worksheet 2 Fundraising Assets
Fundraising Worksheet 3 Fundraising Strategy Chart
Fundraising Worksheet 4 Mailing Evaluation
Fundraising Worksheet 5 Meeting Checklist
Fundraising Worksheet 6 Projected Special Event Expenses
Fundraising Worksheet 7 Projected Special Event Income
Fundraising Worksheet 8 Grant Priorities Summary Chart
Fundraising Worksheet 9 Grant Prospect Summary
Fundraising Worksheet 10 Check Your Website's Fundraising Effectiveness Press Release Template
B Using the Interactive Worksheets
449(4)
Files Provided on Nolo's Website
451(2)
Index 453

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