Skip to main content
Displaying 1 of 1
Essential principles for fundraising success : an answer manual for the everyday challenges of raising money
2005
Please select and request a specific volume by clicking one of the icons in the 'Find it! Availability' section below.
Find it! Availability
Annotations

For professional fundraisers and volunteers, this question-and-answer guide describes strategies for making case statements, campaigning, and obtaining large gifts. Coverage includes the principles and tools of fundraising and how to work with a board, do research, conduct annual campaigns, use direct mail to build a donor base, plan special events and capital campaigns, arrange for planned giving, write foundation grants, engage corporate money, use technology, and foster good relations with previous donors. Alexander and Carlson are seasoned fundraising consultants, and the book is based on questions asked at their website. They've arranged the material coherently and provide an index, but only a few references. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com) - (Book News)

Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by  professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies - (WILEY)

Author Biography

G. Douglass Alexander is chairman of Alexander Haas Martin & Partners, Inc., one of the nation's leading fundraising consulting firms, and chairman of FundraisingINFO.com. Alexander is also the chairman of MaGIC (Major Gifts Identification and Consulting), a database research firm that provides computerized screening.

Kristina J. Carlson, CFRE, is president of FundraisingINFO.com, an Internet-based fundraising consulting company. - (WILEY)

Flap Cover Text

Praise for Essential Principles for Fundraising Success

"Simply put, if you will read this book, believe in the principles, and then follow the principles, you will raise a ton of money."
Michael E. Shapiro, Nancy and Holcombe T. Green Jr. Director, High Museum of Art

"Put this book in your back pocket and don't leave home without it. Essential Principles for Fundraising Success is the quintessential guide for the fundraiser—both the novice and the seasoned professional."
Cynthia M. Adams, CEO and president, Grantstation.com, Inc.

"This is a wonderful, practical guide that every professional will find valuable. It is full of advice and tips that are insightful and timely."
Jimmie R. Alford, founder and chairman, The Alford Group

"Too many times we complicate the basic fundamental principles needed for successful fundraising. Doug and Kristina have simplified it for us. Whether you are a thirty-year professional who needs reminding or a new professional who needs all the tools, Essential Principles for Fundraising Success fills the bill."
Kurt Aschermann, senior vice president, chief marketing and development officer, Boys and Girls Clubs of America

"A terrific review of fundraising from direct mail to Internet, in a question and answer format. It can't get any easier."
Ted Hart, president and CEO, ePhilanthropy Foundation

"A must-read for fundraisers, regardless of their experience. Easy to read, well-written, and to the point, this book will become the manual for professionals and volunteers in development."
Daniel T. Gura, vice president for development and university relations, The University of Tampa

- (WILEY)

We are living in a world that reflects harsh economic realities—increasing budget cuts and belt tightening. It is more important than ever that nonprofit development professionals are at the top of their fundraising game.

Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina J. Carlson—the founders of the successful Internet-based fundraising consulting firm FundraisingINFO.com—offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies.

The book covers a wide range of topics including information about capital campaigns, working with boards and volunteers, annual fundraising, major gifts, planned giving, special events, and grant seeking. Essential Principles for Fundraising Success is filled with actual questions from fundraising professionals and practitioners and answers that demonstrate ways to apply sound fundraising principles in real-life situations and how to avoid common pitfalls. The authors include tools and techniques that you can use to educate others within your organization about all the elements of a successful fundraising program.

The insight found in Essential Principles for Fundraising Success will prove indispensable in the day-to-day job performance of novice and experienced fundraisers alike.

- (WILEY)

Large Cover Image
Trade Reviews

Table of Contents

Figures, Tables, & Exhibits.
Preface.
Acknowledgments.
Introduction: Purpose and Observations.
1. Principles of Fundraising: Time-Tested Truths.
2. Essential Fundraising Tools: Focusing Your Work.
3. The Board: Where Fundraising Begins.
4. Research: Working Smarter.
5. Annual Campaigns: The Basis for the Future.
6. Direct Mail: How to Build Your Donor Base.
7. Special Events: Making Friends, Raising Funds, and Having Fun.
8. Major Gifts: Getting to the Big Gifts.
9. Capital Campaigns: Building Success.
10. Planned Giving: You Can Do It.
11. Foundation Grants: Writing and Other Keys to Success.
12. Corporate Dollars: Sponsorship, Marketing, and More.
13. Technology: Embrace It.
14. Stewardship: Saying Thanks Pays Dividends.
15. Putting It All Together.
References.
The Authors.
Index.

Librarian's View
Displaying 1 of 1