Purpose and observations -- Principles of fundraising -- Essential fundraising tools -- The board: where fundraising begins -- Research: working smarter -- Annual campaigns: the basis for the future -- Direct mail: how to build your donor base -- Special events: making friends, raising funds, and having fun -- Major gifts: getting to the big gifts -- Capital campaigns: building success -- Planned giving: you can do it -- Foundation grant writing -- Are corporate dollars for you? -- Technology: embrace it -- Stewardship: saying thanks pays dividends -- Putting it all together.
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