Many economists and business leaders still preach dogmas that lack evidence and create political catastrophe: Private markets are always more efficient than public ones; investment capital flows efficiently to necessary projects; massive inequality is the unavoidable side effect of economic growth; people are selfish and will only behave well with the right incentives. But a growing number of people - academic economists, business owners, policy entrepreneurs, and ordinary people - are rejecting these myths and reshaping economies around the world to reflect ethical and social values. Though they differ in approach, all share a vision of the economy as a place of moral action and accountability. Romeo takes us on an extraordinary journey through the unforgettable stories and successes of people working to build economies that are more equal, just, and livable. Combining original, in-depth reporting with expert analysis, Romeo explores: The successful business owners organizing their companies as purpose trusts (as Patagonia recently did) to fulfill a higher mission, such as sharing profits with workers or protecting the environment.
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